Before I begin a project, I'll analyze your company's needs and goals. I'll identify where those needs and goals originate and how I can best meet them. This will provide a solid foundation for determining the next steps.
Do you want to be hands-on with the project, or is a more relaxed approach more your style? It's up to you!
I work in several phases, and at the completion of each phase, I'll guide you through the process. We can then evaluate together to ensure we're on the same page.
Inspiration
The first step is research, gathering ideas, and developing concepts. In this step, I try to think outside the box and come up with creative ideas aimed at standing out from the competition. It doesn't matter whether it's a complete marketing campaign, a flyer, a corporate identity, or a menu. This is where we explore what already exists and, more importantly, what doesn't yet exist but that we can create.
At the end of this step, I will share the best sketches with you to get a better feel for what exactly you are looking for.
Design
The next step is to develop and refine the idea so that it really comes to life.
I bring the sketches to life. Whether I'm creating a completely new brand or an expression for an existing one, I make sure in this step that it already feels like reality.
At the end of this step, I'll share the designs and appropriate mock-ups so you get a feel for what the final result will look like.
Realization
This is where the project truly comes to life. Ideas are transformed into action and actually put into production to complete the project.
This is when marketing strategies become concrete plans, brands are launched or renewed.
Get in touch! We can brainstorm new creative ideas together to better market your product or brand.
