Many entrepreneurs have heard this marketing saying: "People don't buy products, they buy emotions." And yes, emotions play a significant role in purchasing decisions. But let's be realistic: people buy a product because it solves a problem or fulfills a need. Without that functional value, even the strongest emotional connection […]
Marketing
10 posts
In recent years, the digital skills of the Dutch have improved significantly. According to Statistics Netherlands (CBS), in 2023, nearly 801 people aged 12 and older had at least basic digital skills, an increase compared to 741 people aged 12 and older in 2021 (CBS, 2023). This […]
The start of a new year is a perfect time to look back, but also forward. What's on the agenda for the coming months? What changes are coming that will impact your business? For entrepreneurs with a website, there's a significant change […]
The online marketing world is changing rapidly. New technologies, platforms, and strategies continue to emerge. One trend gaining increasing attention is the use of an anti-detect browser. But what exactly is an anti-detect browser, and how can this technology impact your marketing strategy? In this blog post, you'll discover […]
In the world of artificial intelligence (AI) and language modeling, users now have access to a wide range of tools and technologies that can generate, analyze, and enhance text. While OpenAI's ChatGPT and Google DeepMind's Gemini often garner attention for their powerful and versatile applications, […]
Starting your own business is an exciting step. You have an idea, a plan, and the motivation to get started. But before you begin, it's important to carefully consider your marketing and design. These are the ways you'll […]
Marketing is crucial to your business's success. Attracting customers, growing your brand, and increasing sales takes time and effort. Fortunately, artificial intelligence (AI) can automate many tasks, allowing you to work smarter and faster. But AI isn't a panacea. It also has drawbacks and can't […]
As an entrepreneur, it can be frustrating to invest time, money, and energy in marketing without a clear understanding of the results. The problem: unmeasurable results. This not only wastes your effort but can also lead to poor decisions in the future. Fortunately, with the right […]
You have a beautiful website. You have good text and a sleek design. But still, you notice that not enough visitors are coming. That can be frustrating. You know your website is valuable, but people aren't finding it. This problem is common, but luckily there's a solution: […]
Want to improve your marketing and attract more customers? The 4 Ps of marketing can help. In this article, you'll learn how to use the 4 Ps to grow your business. We'll provide a detailed explanation of each P, along with practical tips and examples of how to make big […]