The Saman Group wanted a logo for their summer air conditioning discount. The promotion would start as soon as the temperature exceeded 25 degrees Celsius for a few days. The logo had to clearly indicate that the promotion was related to the temperature, so I incorporated a thermometer. To indicate that the promotion was nearing its end, I also created a second version of the logo in which the thermometer is broken. This gives the logo a playful touch.
During this campaign we also used a “Heat Alarm” sticker element to place over photos in the newsletter.
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