Holland Aviation wanted to present their Unique Selling Propositions (USPs) visually on their website via a banner.
First of all, the key USPs that the company wanted to emphasise had to be determined.
Next, a way had to be found to visually represent all the USPs by creating or finding matching icons.
Finally, these icons had to be in line with Holland Aviation's existing corporate identity and be consistent in style, color and shape.
This process can be seen below using the sketches.
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